If you are looking for a way to get your message across in an engaging and creative way, whiteboard videos are one of the best options. Whiteboard videos allow viewers to see how something is done by hand, so it’s perfect for explaining complicated processes or simply showing someone how to do something they might not know before.
If you’re new to whiteboard videos, keep reading. We’ve compiled a list of tips for using this format successfully so that your whiteboard video is informative and interesting from beginning to end!
What is a whiteboard video?
A whiteboard video is a short, explanatory video that uses hand-drawn illustrations to communicate a message. Hand-drawn illustrations typically take the form of a whiteboard animation, which can be either live-action or animated. You combine these images with voiceover and text to create short videos that convey important information at a glance.
Whiteboard animations are an effective way to communicate a message quickly and effectively. They’re perfect for explaining complex concepts or ideas, and you can use them to educate viewers about products or services. A whiteboard animation is also engaging and fun to watch, which can help to increase viewership.
Types of whiteboard videos.
There are two main types of whiteboard videos: live-action and animated.
Live-action whiteboard video is filmed in front of a whiteboard, with the illustrator drawing on the board as they speak. This type of video can be shot either in a studio or on location.
An animated whiteboard video is created using hand-drawn images that are animated frame by frame. This type of video can be either hand-drawn or computer-generated, and it requires the use of an animator to draw each individual image used in the animation.
Live-action whiteboard videos tend to work well for brands that want a more casual feel; they’re often shot on location using a handheld camera, and they feel more spontaneous. Whiteboard animation video provides a clean look that’s perfect for companies that want their information to be taken seriously.
The most important thing about creating a whiteboard video is deciding what type of message you need to communicate before beginning the production process. The best way to decide which type of whiteboard video will work best is to take a look at your current marketing campaign. If you’re currently using animated infographics, for example, hand-drawn whiteboard animation videos would be a perfect choice.
Animated vs live action: Which option should you choose?
Both types of whiteboard animation videos have their own benefits and drawbacks. It all depends on what type of message you want to communicate.
Live-action whiteboard videos are more personal and can be shot in a variety of locations. But they can be difficult to produce and require the use of an actor or actress. Animated whiteboard videos are clean and professional-looking, but they can be expensive to produce and may not feel as personal.
A live-action whiteboard video is usually better for explaining complex concepts, while an animated whiteboard video is typically used to promote products or services.
What kind of message should you communicate? This is the most important step when creating a whiteboard video. As mentioned above, live-action hand-drawn animation can be shot in different locations and feels more personal. Animated whiteboard videos are clean and professional-looking, perfect for promoting products or services.
What are the benefits of whiteboard videos?
Whiteboard animation videos have a number of advantages over traditional video marketing. They’re engaging and fun to watch, so viewers pay more attention to them than they would with other types of video content.
Because they use hand-drawn illustrations, you don’t need expensive software or advanced equipment. Just a whiteboard animation software and a few hours to spare.
And, since whiteboard animation videos are short, they’re ideal for mobile users who don’t want to spend too much time getting the information they need. These are just a few of the reasons whiteboard animation videos are becoming popular, so you should consider using them for your business.
What are the key elements of a whiteboard video?
Before you begin working on your whiteboard animation video project, it’s important that you have all of the information necessary to create an effective video. Every hand-drawn whiteboard animation is different, but there are three main components that define this type of video. And most of the time, the success of a whiteboard video depends on these three elements.
The first component is the script you’ll use to explain your message, so it’s important to take some time to plan what you want to say before starting the production process.
The second component is the illustrations you’ll use to explain your message. This is where your creativity comes in, so take some time to brainstorm ideas and come up with a style that fits your brand.
The third and final component of a whiteboard animation video is the music. Choose something upbeat and fun that will keep viewers engaged in your video.
What steps do I need to take before creating whiteboard videos?
There are a few things you need to take into account before starting your whiteboard video project:
- Know your audience: Who is your target audience? What are their demographics (location, age, gender, interests)? Understanding who you’re creating the video for will help determine the tone and style of the video.
- Define your goals: What do you want to accomplish with your video? Is it education, entertainment, or engagement? Defining what you’re trying to achieve will help guide the production process.
- Set a budget: How much are you able and willing to spend on this project? Producing a quality whiteboard animation can be expensive depending on what you need. Knowing your budget will help you determine how to move forward with the project.
- Find the right voice: How is your video going to sound? Are you doing a voice-over or having someone speak on camera?
- Determine a schedule for the project: How long do you think the project will take? This is important to know so you can plan and budget your time accordingly.
- Storyboard the video: A storyboard is a series of sketches that outline each scene in the video. It’s helpful to have this before starting an animation video. As it will give you an idea of how the video will look.
- Create a schedule: How long do you want to spend on each phase of production? Once you know your timeline, it’s important to stick to it so deadlines are met and quality is maintained throughout the project.
- Work with the right team: Who you need to involve in creating this whiteboard animation video? Is it just you, do you need to hire a team of people or is there another route you can take. Working with the right team members will make things much easier and run more smoothly throughout production.
- Be ready to iterate: With any project, no matter how detailed your plan might be, there’s always going to be some room for change. Prepare to make changes as the project moves forward and be flexible with your plans.
By following these steps, you’ll be on your way to creating a successful whiteboard animation video.
How to create a successful whiteboard video?
Now that you know important key elements and factors you need to prepare before starting the whiteboard video project, it’s time we make sure that the video will be a successful one. There are several ways to create a whiteboard animation. If you want to create your own whiteboard animation video from scratch, there are whiteboard animation software programs that allow you to do just that. But first, check out these ten tips for creating your great whiteboard video:
- Keep it simple. The best whiteboard animation videos are the ones that keep things simple. When you’re trying to explain something complex, it’s easy to get overwhelmed and start including too many details. Stick to the most important points and save the minor details for a different format altogether.
- Use hand-drawn illustrations. One of the best things about whiteboard animation videos is that they use hand-drawn illustrations instead of computer graphics. This gives them a personal touch and makes them more engaging for viewers.
- Make sure your drawings are clear and concise. Your drawings should be easy to understand at a glance so that viewers can quickly follow along with what you’re explaining. Try to use simple shapes and avoid too much detail.
- Use a whiteboard background. A whiteboard background is essential for making your video look like a true whiteboard animation video. If you don’t have access to a whiteboard, you can create a makeshift one by filming against a blank wall or using an editing program to add a white background later on.
- Keep your animations loose and fluid. When drawing onscreen, make sure your illustrations are loose and fluid so they look more naturalistic. This will help keep viewers engaged and make the video feel less like an instructional tutorial and more like an engaging piece of art.
- Use fonts that are easy to read. Make sure all of your text is easy to read by using fonts that are large and clear. You don’t want viewers to have to squint or strain their eyes in order to follow along with your whiteboard animation video.
- Use a strong focal point. Your focal point should be the most important part of your animation, so make sure it’s big and bold. This will help keep viewers’ attention on the most important elements of your video.
- Add music for extra impact. Music can be a great way to add extra impact to your whiteboard animation. Just make sure the music doesn’t drown out your voice or distract from the visuals.
- Keep it brief. Most whiteboard videos shouldn’t exceed two minutes in length, as anything longer than that will start to lose viewers’ attention. Get your point across quickly and efficiently so people don’t get bored.
- Use a call to action. At the end of your whiteboard animation, be sure to include a call to action so viewers know what you want them to do next. This could be anything from visiting your website to subscribing to your mailing list.
What is the future of whiteboard video?
As more and more companies discover how useful hand-drawn whiteboard animation can be, this type of video content will only continue to grow in popularity. And, since so many brands are using them for marketing purposes these days, there’s a good chance that your competitors are already using hand-drawn whiteboard animation videos to promote their products or services.
Companies are starting to make whiteboard explainer videos to educate their customers about their product’s tutorials. Some also made a whiteboard explainer video for their company profiles.
If you want to keep up with the competition, it’s important that you start creating these types of animated content as soon as possible so you can stay ahead of the curve.
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