As commercial ads become more prominent on the web, video ad makers are having to find creative ways to keep their videos engaging. One way to do this is with animation. Animation can be used for video ads in a variety of different ways and has many benefits.
In this blog post, we look at how video advertising can use animation to increase engagement and interest.
What is the meaning of a video ad?
You can find many custom advertisements formats in all kinds of media. One of them is video adverts. A video ad is a short video clip that is used to promote a product or service. It usually lasts between 15 and 30 seconds long, but can be shorter or longer depending on the content.
The purpose of video adverts is to increase sales, by creating an advertisement that is both engaging and interesting to watch for the viewer.
You can use video ads to market your business, products, or services in a creative way. It’s an effective way to make your brand stand out online.
There are many types of video adverts including:
- Explainer videos – introduce the product or service, tell what it does and why people need it. Learn more about explainer videos in our article here.
- Promo videos – advertise and promote new products/services with a special offer. Read more about promotional videos on our article here.
- Product demo videos – show how easy & simple to use a particular product/service by demonstrating its key features in action. See more about product videos here.
- Social videos – create video content for social media, such as Facebook and Instagram.
- Live videos – broadcast a live video to make people feel like they’re part of the event or experience (e.g. webinars).
When it comes to video adverts, using animation is a great way to capture attention and engage your audience. Animated video ads are fun, creative, and can be very effective in getting your message across.
How to use video ads in your marketing strategy?
Video advert is a great way to reach out to more customers and promote your business. By using marketing video, you can create an engaging and informative video that will introduce potential customers to your product or service.
There are many ad platforms that you can use to reach out to your target audience. You can even run video ad campaigns online:
- YouTube ads are a great platform for video advertising because it has over one billion users and around 300 hours of video are uploaded to the site every day. In fact, YouTube gets more than one billion unique visits each month from people all over the world!
- Another popular video ad platform is Facebook ads. Video ads on Facebook ads reach people across the globe and you can post an advertisement with just a few clicks of your mouse. Facebook ads have been shown to be very effective, with businesses seeing an increase in video views when they switch from static images to video ads.
- You can also use video clips as social media ads. This is a great way to reach out to more people and create brand awareness on social media. Marketing videos on social media platforms have been shown to be very successful, with businesses seeing an increase in video views.
When it comes to video ad creation, using animation can be a great way to capture attention and engage your audience. Animated video ads are fun, creative, and can be very effective in getting your message across.
So, if you’re looking for a way to create a video advert that stands out from the crowd, using animation is a great option!
When creating your advertisement in a video format, be sure to make professional-looking video ads. People are more likely to watch stunning video ads than one that looks and sounds poor.
In addition, make sure to include a clear call to action in your video. Tell viewers what you want them to do next, whether that is to visit your website or even buy a product from you.
What are the benefits of using video advertisements for your business?
Video advertisements have many benefits that make them a good choice for your business. They’re highly engaging and entertaining, which can encourage customers to spend more time watching them.
This means that videos are great for reaching today’s impatient audience, who don’t like reading long pieces of text or sitting through boring videos.
Video advertisements allow you to use video footage and animation together. Which is a very powerful combination! You can combine fun animated characters or video footage with text annotations to create a very engaging ad.
Animated ads are also great for conveying complex concepts, so they can help you educate potential customers about your business. Animated ads are especially effective, as they can capture the viewer’s attention and hold their interest.
If you’re looking for a powerful way to advertise your business, then video ads are definitely worth considering!
Ways you can create a successful advertisement using animation
Using animation in your video creation is an excellent way to stand out. Animation lets video advertisers work with a variety of tools and provides more creative freedom in the video production process.
It’s also an effective way to show detail in your product or service, helping customers visualize it better. The animated video makes your video advertisements more engaging and it’ll be remembered by the video ad viewers.
Here are 14 creative ways of using animation to create your video advertising:
- Use animated characters to personify your product or service.
- Create an engaging and humorous introduction or ending for your video ad.
- Add interesting visual effects that can’t be done with live-action footage.
- Showcase the unique features of your product or service through animation.
- Make a powerful statement about your company or product using animation.
- Highlight the benefits of using your product or service through animation.
- Tell a story that illustrates the value of your product or service.
- Create an emotional connection with viewers by telling their stories through animation.
- Appeal to viewers’ senses with creative animation effects.
- Use your video ad to explain how to use your product or service.
- Encourage viewers to take action by using animated call-to-action buttons.
- Help people understand the value of your product or service through comparison animations.
- Showcase customer testimonials in animated form.
- Use animation to create an entertaining and informative video advertisement.
There are many ways you can use animation to produce an effective video advert. By using creative animations, you can engage viewers and communicate the value of your product or service in a memorable way. So don’t be afraid to get creative with your video advertising!
If you’re still having trouble getting started, don’t worry! Here are some tips on how to make an animated ad that is both creative and engaging:
- Start by brainstorming ideas for your video advertisement. The possibilities are endless when it comes to animation, so let your imagination run wild!
- Use video animation that features your product or service and how it can benefit the customer
- Highlight key selling points of your video adverts with video animation to grab people’s attention.
- Keep things short, simple, and engaging by using creative video animations in your ad such as visual effects, GIFs, etc.
- Add movement throughout the video ad for a more dynamic viewing experience! Animation is not just limited to images on the screen – you can use video animation featuring characters moving about too!
- Finally, if possible try animating text within your video ads so viewers know exactly what they’re watching and why they should watch it! If done correctly, animated advertisements will help boost engagement and leave a lasting impression on viewers.
When creating video animations for your video ad, it’s important to keep in mind what you want to achieve with the advertisement. By using creative and engaging animation, you can capture and hold viewers’ attention while communicating the value of your product or service. So get started today and create an animated video ad that will leave a lasting impression!
How can I create my own animated video ads?
To start creating video ads, you will need the help of video ad maker software. There are a few available ad maker software that you can use offline or online.
But if you need to save time and budget, you can use video ad maker myVideodesign. This online animated advertisement maker will enable you to create your animated video adverts very quickly.
With this video ad maker, you can start from a ‘blank canvas’. All you have to do is write down your video script or just upload your script in Word or Powerpoint format. You can then edit the design elements by changing their size, position, backgrounds, or characters. You can even add background music and take advantage of our AI voice-over technology.
Once finished editing just sits back, relax, listen to some music, or enjoy your coffee while myVideodesign create the whole animation for you!
After your perfect ad is complete, you can then publish it on different video-sharing platforms such as YouTube or Vimeo. You can also embed the video on your website or landing page.
Creating an animated video ad doesn’t have to be difficult! With the help of a video ad maker like myVideodesign, you can create a professional and high-quality advertisement in no time.
MyVideodesign offers a wide range of graphics assets that will fit any type of business or occasion. Whether you need a video for product promotion, corporate events, or just want to wish someone a happy birthday, we’ve got you covered!
So what are you waiting for? Start using myVideodesign animated ad maker today and be the best professional ad creator you have always wanted to be! Sign up for free here!